Donor Support: Being Consistent With Causes You Care About

Everyone has at least one cause that’s close to their heart but not everybody knows how to channel that energy into making a difference. In the age of socially performative activism, it can be easy to shout out a charity through a post without giving it much thought afterward. But the key to being a good donor is consistency. Here are three key ways to use the tools easily available to us to show our full support for nonprofits and charities.

Become a Professional Partner

If you are a small business owner, there are plenty of ways to collaborate with nonprofits, especially those which reflect your businesses’ values. There are popular ideas such as donation matching and encouraging employees to attend events, as well as less popular ones such as encouraging volunteering amongst staff.

Don’t hesitate to put your resources into your community. Partnering with nonprofits improves brand reputation and employee morale. It can also help build a business’ network and connect with more possible consumers in a community. The positive coverage is low-cost and in return, nonprofits receive more funding, a wider donor base, and professional development.

It’s important to remember, however, that becoming a committed partner to a nonprofit means building trust. Don’t expect to reap the full benefits of a partnership overnight

Take Advantage of Social Media

Social media donation campaigns are pretty common, especially after a major event. Still, hosting a one-time event won’t maximize the amount of support you can give. If social media activism interests you, make sure you’re doing it consistently and on multiple platforms.

Facebook was one of the most prominent sites to give options for activism. Nonprofits can register as an option so that users can give directly through their profiles. Meanwhile, TikTok and Instagram recently added donation stickers, which are added to content and take users directly to a website to donate. Constantly encouraging donations to a targeted group of organizations will put you in their core circle of donors.

Your Biggest Resource is Time

The best thing you can give to a nonprofit is yourself. Even if you can’t always afford to give a large sum every year, it can be just as useful to be a constant presence as a volunteer.

Giving your professional skills via technology or medicine can be a major boost to a nonprofit. Never underestimate the effectiveness of your time.

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